Strategic Land is the term used to describe land that may be developed in the medium to long term, typically comprising green fields on the outskirts of existing settlements. It will not have the benefit of a planning permission, and often even the principle of it being developed will not yet have been recognised by the local planners. Promotion of land through the planning system is required to turn strategic land into development land, and a working knowledge of the planning system is the key to a proper understanding of strategic land.
We identify strategic development land opportunities and work in collaboration with the land owner to maximise the land value through Land Promotion Agreements. The cost of promoting and securing allocation and planning permission is borne by the promoter in exchange for a percentage of the eventual sale price of the site. Once planning has been granted we find a buyer for the site on the open market to achieve the best value.
This is a method which works very successfully as the land owner knows the site will achieve the best possible price, and we as ‘land promoters’ are totally impartial as to who ends up purchasing the scheme. It is completely transparent and there is no financial input to the process from the land owner. By its nature we are working with the land owners to maximise value and share in the gain; a traditional ‘option agreement’ has a diametrically opposed objective.